Ploughboy Market, Colorado

Once a week, on a sun-bleached highway running through the mountains of Central Colorado, a truck driver pulls into the Mosca Pit Stop for a refuel. It’s a daily run for Bill Clark Trucking, but on Thursdays that refuel comes with an extra load—fresh foods dropped off the evening before by a handful of local farmers, packed into the gas station’s walk-in until their morning ride arrives.

That food is on its way to market in the town of Salida, population 5,300. Oh, and it gets there on $25 and the good will of a growing and tenacious Colorado community.

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